UK Sustainable Fashion Brand
We redesigned a UK-based fashion brand’s outdated website into a mobile-first, high-conversion digital store with improved performance, SEO, and visual alignment with their eco-conscious identity.
A mid-sized e-commerce fashion brand in the United Kingdom approached Modulotech to revamp its outdated website. The brand, known for its commitment to sustainability, wanted to deliver a faster, mobile-first, and more intuitive shopping experience while improving its search engine visibility and modernizing the visual identity of its online store.
We created a clean, nature-inspired interface that reflects the brand’s values while prioritizing performance and usability. The new website features improved load speed, seamless navigation, enhanced product filters, and full integration with inventory and marketing systems. Our goal was to help the brand drive conversions while staying true to its purpose.
We began with a deep analysis of user behavior, heatmaps, and mobile responsiveness. More than 60% of users accessed the site from mobile devices, yet the experience was poor. We identified slow load times, limited filtering options, and a clunky checkout as key issues.
High-fidelity wireframes were developed with a mobile-first mindset. We focused on simplifying the navigation and creating a modern layout that reflects the brand’s sustainable ethos.
The site was migrated to a high-performance hosting solution, bringing load times down from 4.5 seconds to just 2.2 seconds. We implemented advanced filtering options, optimized product pages, and connected marketing and inventory systems for real-time updates.
We completed the project with an SEO-optimized content structure, image compression, and a fully responsive design tested across all major browsers and devices. The new checkout flow was streamlined into a single-page experience, reducing drop-offs and boosting conversions.
